The challenge was to bring to life HSBC’s brand promise ‘Together we thrive’ through either an illustration or animated style airport campaign.

 HSBC is known to be one of the largest banking and financial service organisations in the world with a dedicated history of helping different people, businesses and communities thrive for over 150 years. 
As one of the world’s notable banks, it is imperative that they consistently stay connected to both existing potential customers, ensuring that they are invested in them and their future. 
Their global brand promise is ‘Together we thrive’ and this brief was to devise an effective medium to bring this dream to life.

The solution is a range of of conceptual illustrations highlighting the many ways HSBC is bringing the world together in a positive ways through their 5 pillars: 
Sustainability
Trade and commerce
Education
Diversity and inclusion
Sport
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The illustrations made are stylistic but vector-based to maintain a clean look, making it appropriate for the organisation. All whilst the messages are clear and engaging to convey all the messages through this campaign. 

The campaign creates awareness of HSBC's work in an exciting and interactive way. 

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The challenge was to bring to life HSBC’s brand promise ‘Together we thrive’ through an illustrated airport campaign.

HSBC is so much more than your ordinary bank. It’s a global institution that aspires to make the world a better place for all. Thus, HSBC’s social responsibility activities and sustainable initiatives are at the core of this solution.

The solution is a compilation of connected illustrations highlighting the many ways HSBC is influencing the world in a positive way through their 5 pillars. The illustration is vector-based to maintain a corporate look, while the motifs are friendly in order to appeal to a wide audience.

The campaign creates awareness of HSBC's work in an exciting and interactive way by letting viewers explore and be inspired.
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