YXL Music Label, is home to a diverse roster of artists, including YXL Trev, YXL Ayo, and many others across Europe and the Caribbean with an growing presence on platforms like BBC Sounds and several other platforms internationally.

As the YXL brand continues to grow, they realised it was time to create a striking brand identity, reflecting their celebrated cross-genre sounds and Afro-Caribbean backgrounds. This included branding for the YXL Caribbean division of the label and the opportunity to craft a unique set of branding and assets for the rising star, YXL Trev.